DICC202 Week 6: Nintendo Co. Ltd.
WHO - ownership, management, employees
Owned by Satori Iwata, Nintendo was founded in 1889 and was previously Marufuku Co., Ltd. who in 1951 later changed its name to Nintendo Playing Card Co., Ltd.; and then in 1963 to Nintendo Co., Ltd which is in use until now.
This is the list of the Board of Directors, with Satoru Iwata as the President and Representative Director, Tatsumi Kimishima as the Director, President of Nintendo of America Inc. and Director of Nintendo of America Inc, and so on.
WHAT - business, assets
Nintendo’s products and services:
- Nintendo DS - a handheld gaming device with a touch screen and microphone port that enables intuitive game play.
- Nintendo Wi-Fi Connection - a wireless Internet service for the Nintendo DS
- Nintendo DS Lite
- Touch! Generations
- Nintendogs - which allows the player to interact with virtual puppies on the screen
- Mario Kart DS
- Animal Crossing: Wild World
- Nintendo GameCube such as ‘Mario Party 7’ and ‘Pokemon XD: Gale of Darkness’. Other than what it sells, Nintendo’s most precious asset is its employees. According to Smart Company, its average worker netts $US1.26 million in company profit.
This 2008 annual report shows the breakdown of which product under Nintendo sells more.
WHEN - history (recent history)
In 2002, Nintendo was taken over by a new management and its first task was to buck up in order to beat its opponents Sony and Microsoft.
WHERE - where are the assets, where is the business conducted. a geography question, where are their outlets
The company is headquartered in Kyoto, Japan.
Outlets are scattered around the Asia Pacific (Japan Korea Taiwan Australia New Zealand), the Americas (USA Canada, Mexico, Brazil), Europe (Netherlands Belgium Germany Spain France Italy Portuguese UK Holland Ireland)
WHY - political influence (to leverage political interest?), link ownership and political interest
SWOT - future: strength weakness opportunity threat
